Full Job Description
Job Title: Digital Content Strategist
Location: Harper Woods, Michigan
Company: Dominos
Are you passionate about creating compelling digital content that captures attention and drives engagement? Dominos, a world-renowned leader in the pizza industry, is seeking a Digital Content Strategist to join our dynamic team in Harper Woods, Michigan. This opportunity invites you to become part of an innovative, fast-paced company that values creativity, collaboration, and customer-centric strategies.
About Us
At Dominos, we are more than just a pizza company; we are innovators in the food service sector. With a commitment to quality and customer satisfaction, our focus on digital engagement and cutting-edge content strategies has made us a top choice for pizza lovers everywhere. Our powerful brand and exceptional team work together to deliver an unparalleled experience, both in-store and online.
Your Role as a Digital Content Strategist
The Digital Content Strategist will play a pivotal role in shaping Dominos’ online identity and driving meaningful connections with our audience. You will lead the planning, creation, and implementation of content strategies across various digital platforms. Collaborating with cross-functional teams, you will ensure that our messaging is consistent, impactful, and engaging.
Key Responsibilities
- Develop and execute comprehensive digital content strategies that align with company goals and enhance brand visibility.
- Create high-quality, engaging, and relevant content tailored to multiple digital channels including social media, websites, blogs, and email newsletters.
- Cultivate a content calendar that syncs with promotional campaigns, seasonal events, and product launches.
- Collaborate with marketing, design, and culinary teams to generate ideas that resonate with our target audience.
- Optimize existing content for SEO to improve organic visibility and drive website traffic.
- Analyze metrics and key performance indicators (KPIs) to measure the success of content initiatives and adjust strategies accordingly.
- Conduct research on industry trends and competitor analysis to inform content strategy.
- Supervise content production, ensuring all output adheres to brand guidelines and voice.
- Engage with customers through social media platforms to build community and enhance brand loyalty.
- Lead brainstorming sessions and workshops to inspire and motivate the creative team.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- 5+ years of experience in digital content strategy, preferably within the food service or e-commerce industry.
- Proven track record of developing and implementing successful content strategies.
- Strong understanding of SEO, digital marketing principles, and content management systems.
- Excellent writing, editing, and proofreading skills with a keen eye for detail.
- Familiarity with analytics tools such as Google Analytics, social media insights, and content performance metrics.
- Exceptional project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
- A strategic thinker who is creative and able to inspire others.
Why Join Us?
At Dominos, we foster an inclusive and stimulating workplace that empowers employees to thrive and grow. Our commitment to innovation and excellence has positioned us as an industry leader. As a Digital Content Strategist, you will be granted the opportunity to shape the narrative of a beloved brand and contribute to our exciting journey into the future.
Benefits
- Competitive salary with performance-based incentives.
- Comprehensive health insurance including medical, dental, and vision coverage.
- Flexible working hours and the option for remote work arrangements.
- Generous paid time off and holiday schedule.
- Retirement plan with company match.
- Employee discounts on all Dominos products.
- Opportunities for professional development and career advancement.
Our Culture
At Dominos, we embrace a culture rooted in diversity and inclusion. We celebrate unique perspectives and foster an environment where everyone feels valued and respected. Here, creativity flourishes, and innovation is at the heart of everything we do. Join us in a company-wide commitment to excellence, teamwork, and delivering the best customer experience.
How to Apply
If you're ready to take on this exciting challenge and become part of the Dominos team as a Digital Content Strategist, please submit your resume and cover letter detailing your relevant experience and why you are the perfect fit for this role.
We look forward to welcoming a passionate, innovative, and strategic thinker who shares our commitment to providing exceptional content and customer experiences. Apply today and become a part of the Dominos legacy!